Women on Instagram are posting their Black and White pictures for campaign "women supporting women"

By The Colourboard Desk

Women, including celebrities across the globe have been posting black-and-white images of themselves with the caption "challenge accepted" on Instagram, over the past few days. It is said to be a sign of women empowerment and a part of a campaign called “women supporting women.”

In this challenge Women are posting their black-and-white pictures and nominating other women to follow the same. Up till now there are more than 53,00,000 images on Instagram under the hashtag, “challenge accepted.”

It is said to be started by Brazilian journalist Ana Paula Padrao over a week and a half ago, while on other hand, there are people who claim that the challenge started in Turkey, where the campaign is associated with raising awareness about femicide in the country.

An instagram user who is part of this challenge campaign said that, "women in Turkey are getting frustrated over seeing b&w photos of murdered women in the media almost every day, and by posting b&w photos of themselves, it makes the point that anyone of us could be next.”

Many users/ people however, have called the campaign as supporting a “vague cause” and users from Turkey have called out people for participating in the challenge “without knowing its meaning.”

Many high profiled person's including Bollywood actors Anushka Sharma, Karishma Tanna, Katrina Kaif, politician Priyanka Gandhi and Hollywood celebrities Kristen bell, Khloe Kardashian, Cindy Crawford participated in this challenge.

This isn't the first time Instagram users have posted black and white selfies in support of some cause. Back in 2016, black and white photos with the hashtag #ChallengeAccepted were meant for “cancer awareness.”

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